The media talk about CARLAB
It’s always an honour for our team when car specialised media talks about CARLAB products and services. Here is a selection below.
TURBO TV programme on M6a
Buy your car on the internet
As part of the Turbo broadcast on M6, and in a report dealing with the purchase of cars online, CARLAB equipment can be seen, presented as a powerful technical means to highlight the vehicles on the online sales websites.
Report “Buying your car on the internet” (starts at about 27 min) in the Turbo TV show of 9 December, 2018 broadcast on M6
Auto Infos n°1380a
Partners of the “Trophées du VO”
“The partners of the event (VO 2018 Trophies) speak about their commitment.
Carlab, the brand of the company Seestems, is the leader in Europe for photo studios and software for used cars and zero kilometre cars. As such, participating in the 5th VO Trophies is proof of the importance of the event and corresponds to the main subject, the digitisation of VO. The latter stresses content first and foremost, this being the VO to be highlighted with quality photos of both the exterior and interior, as well as a presentation of the VO in 360° but also details on the options and bodywork called “points of interest” (hotspots). But above all, we support our clients and prospects with our team of 12 experts with significant experience of advertising images for 30 years and digital image and marketing for 18 years. (…)
Our R&D will provide answers to the productivity of VO marketing in 2019 and support the sector in the valorisation of VOs, from sellers to individuals.”
Extract from the article “Trophées du VO 2018”
published in Auto Infos no. 1380 in November 2018
Auto Plus n°1521a
“The Photomaton™ of the car”
“Original: the Photomaton™ of the car
Just browse ads on Leboncoin to understand the phenomenon: some photos are real sales-grabbers! Hence the interest in the first “photo booth” for cars! Named the Carlab concept, this is a photo studio designed to highlight each vehicle: uniform light diffused from a stretched canvas ceiling, turntable to shoot the car from all angles, including the interior…
The result is very clean! For the time reserved for pros, Photomaton will open next month to individuals at Auto Clean in Compiegne (60) and Corbi in Montendre (17). ”
Excerpt from the article “Salon Equip Auto 2017, The best of!” published in Auto Plus no. 1521 in October 2017
“Increasingly photogenic second-hand cars”
“For a long time, the repackaging of VOs has been based on two major issues, time and volume, in order to optimise costs and satisfy the customer. Now, it is advisable to improve both the speed and the quality. The quality of the preparation, but also shots, to enhance the attractiveness of vehicles among the myriad of ads online. It is no longer a question of offering ten or twenty interior and exterior illustrations, as suggested by the classifieds sites and the consultants, but rather to stand out from current practices on the Web by opting for a more modern approach. (…)
For the company Carlab, which offers industrial photo labs for logisticians, repackaging specialists and distribution groups, the interest goes beyond France, since it develops projects with Belgian, Spanish, German and English groups. “The strength of a photo booth is that it provides a totally sanitised and standardised environment around the vehicle,” claims the company.
Extracts from the article “Increasingly photogenic VOs” by Benoît Landré
published in L’Argus no. 4516 in September 2017